There are three primary ingredients that are necessary to produce business results: people, process, and technology, setting aside raw materials, capital. These three resources offer a useful model for analyzing and solving business problems, and whether we realize it or not, most people generally use them in business problem solving.
Law firms tend to view these three categories differently than their corporate clients. These different views are a result of the unique history and role in society of the legal profession, and the economic model long used by the legal industry. Understanding these differences can greatly assist an attorney who transitions from a career in a law firm to an inside counsel, or compliance role. Success certainly requires in-house counsel to deploy people, process, and technology to produce desired legal outcomes. However, in order reduce the overall cost of legal expenses while maintaining quality, and even achieving more for less, many in-house attorneys are required to view people, process, and technology more like a seasoned business manager than a seasoned law firm partner. The challenge for compliance officers is even more drastic because they are using people, processes and technology, in ways they are unaccustomed to at the law firm, to create and execute non-legal functions that enable compliance.
People
The day that an attorney leaves a firm to join a corporation as counsel or compliance officer, he or she has moved from one side of the billable hour equation to the other. Less becomes more. Many law firms still array human capital one hour at a time. Corporations array human capital on a task and functional basis as opposed to one that is largely time-dimensioned.
More importantly, attorneys newly hired by corporations have left the law firm caste system behind. Corporate counsel are wise to view IT as fellow artisans working in a different medium, rather than technicians who run on invisible treadmills somewhere in the basement of the firm. Corporate IT and those who run it generally wield more power, and demand more respect within a typical corporation than the litigation administration and e-discovery specialists at law firms. Compliance officers will fail without key partners in IT. Often the arrogance and hubris of the legal profession, whether perceived or real, precedes the new compliance officer, giving her an additional obstacle to overcome.
Process
Successful companies scrutinize core processes, especially processes that directly generate revenue or expense, for efficiency, accuracy, and optimization. There are no monetary rewards in allowing a contract-generation process to continue to take six hours when it can be reduced to four. Processes should be documented using conventional process documentation notation, scrutinized for inefficiency, and reviewed for key inputs, outputs, and dependencies. Gains in efficiency are often made when identifying cross-functional dependencies and optimizing processes to better satisfy internal partners. It also may make sense to outsource your processes to internal service providers. For example, an internal legal function might leverage vendor management, accounts payable and human resources services instead of operating unique versions of these fundamental business activities. Likewise, external service providers can replace expensive internal processes with cheaper outsourced ones. For example, corporate counsel may engage a legal services provider who employs a modern, innovative billing model based on value, not hours. Such work is well suited for low-risk, high-volume transactional legal work.
Technology
A golden rule for buying or building technology is never let the technology tail wag the process dog. This means that in order to be successful in deploying technology you must understand what problem you are trying to solve, and more specifically, what business process are you trying to automate? Technology for all its impressiveness is still just a dumb beast that speaks in zeros and ones. It can only automate what you have already defined and optimized. If you automate an inefficient process, you simply get more inefficiency faster. If you don’t have a clear process in mind to automate, with specific goals, you risk allowing your technology to create problems for which you need to create new processes to solve, and you introduce chaos. Your goal in procuring technology should be to execute repeatable, automated steps faster so you can free up human resources to deploy to work on what is generally not automatable.
The transition from outside to inside counsel or compliance officer can be difficult. Adjusting to a corporate culture requires reliance on internal partners and being able to accomplish objectives in new, unfamiliar ways. Approach problem solving by decomposing goals into the three constituent parts: people, process, and technology. Success depends on understanding how these three elements work together, and how to efficiently deploy them to achieve desired results.